Asiakas
Helkama rent Oy, Avis & Budget
Palvelut
Digital marketing and analytics
Kanavat
Google Ads (SEM)
KEYWORD ADVERTISING FOR AVIS AND BUDGET CAR RENTALS
Helkama Rent Oy is one of the largest car rental companies in Finland. In Finland, the company manages two international rental car brands: Avis and Budget.
In August 2019, we got to the core of the car rental industry when we started managing keyword advertising for the Avis and Budget brands. The client wanted us to manage their advertising, be proactive and reliable, and take an independent approach to advertising development – and that is exactly what they got from us!
Parcero implemented our Google marketing plans with a very short briefing. We are more than happy with the results! By outsourcing SEM to capable hands, we have freed up time for other marketing activities and business development.
Kate Korpela-Juntunen
Marketing & Service Manager
Helkama Rent
THE RESULTS
BUDGET
Already in the first year, the ROAS (Return on ad spend) of the Budget car rental keyword advertising increased by up to 588% points compared to the previous year, while the click price of the advertising was 52% cheaper compared to the previous year.
AVIS
In the first year, the ROAS (Return on ad spend) of the Avis car rental keyword advertising increased by up to 75% points compared to the previous year, while the click price of the advertising was 19% cheaper compared to the previous year.