Suomen World Vision
Google Ads (SEM)
PRECISE TARGETING, ADVANCED AND ACCURATELY MEASURED ADVERTISING FORMATS AND ACTIVE ADVERTISING OPTIMISATION
World Vision ry is a Finnish non-profit organisation that aims to improve the living conditions and rights of children in developing countries. Sponsorship is an easy way to permanently change the lives of the most vulnerable children in developing countries. Through correspondence with the sponsored child and detailed reporting by World Vision, sponsors will be able to follow the progress of the donations and the development of the child and their home area.
Parcero acts as a multi-channel marketing partner for World Vision ry, to increase the number of sponsor and the sales volume of ethical gifts. Parcero handles World Vision ry’s display, social media and keyword advertising and website analytics, also supporting them in a variety of other marketing activities.
As a charity organisation, it is particularly important for World Vision ry to use the marketing budget as efficiently as possible, which is why advertising has been focused on precise targeting, advanced and accurately measurable advertising formats as well as active optimisation of advertising.